Hello to anyone still checking this stagnant blog! Apologies for the long blog hibernation. No excuses, I just fell off the technology wagon for various reasons and now I’m attempting to claw my way back into my old social media habits once again.
I’ve never lived in a foreign country during World Cup season before. I knew that the rest of the world was passionate about the tournament in a way that we in America just never seemed to understand. I saw some coverage of the last World Cup, but mostly remember only the vuvuzela horns in South Africa more than which nations’ teams were in the top rankings.
Well, all that’s changed. Here in Germany, there is supreme national pride visible everywhere, from the flags and streamers on the cars driving by to the lowliest products on supermarket shelves. I’ve never seen so much branding, not even for the Superbowl or the Olympics. Here’s a sampling of what I saw today while shopping for my family’s groceries.
Yogurt with flavors for the top teams (Spanish orange, Italian panna cotta, German rhubarb, and Brazilian lime).
Potato salad sporting a patriotic image.
Pringles have jumped on the “themed flavors for different nationalities” bandwagon.
The frozen food aisle offers Brazilian-themed quick meals to serve at your World Cup party.
German flag toothbrushes!
Brazilian-scented shower soap (whatever that means).
Tiny soccer ball gummies in tropical flavors (for Brazil) and sour gummy German flags.
Tissue boxes must come in a Brazilian-print, obviously.
And one’s candy dish must only sport M&Ms in patriotic colors.
And last of all, a life-size soccer ball made out of chocolate. Because your kids ate the chocolate Easter bunny you gave them last month and now they need MORE sweets.
It’s fun to discover what the marketing teams can come up with. And I’m very glad to have experienced the FIFA World Cup hoopla at least once in my life.